Application Corner: Shrink Sleeve Production on the HP Indigo
With its ability to produce colorful eye-popping graphics that grab attention on retail shelves, shrink sleeves are one of the fastest-growing segments in the digital labels market. A recent L&NW shrink film article cited a TLMI projection, predicting the shrink sleeve industry to grow by at least 7 percent each year. The ability of the HP Indigo press WS4050, WS4500 and WS6000 to be able to print shrink sleeves as well as conventional labels, flexible packaging and folding cartons, shows that the HP Indigo industrial series press truly represents the best in digital package printing and converting in the industry. Masterpiece Graphix supplies many digital shrink film options for HP Indigo digital presses, and is proud to offer a new digital-ready material: 50 micron PETG shrink film to HP Indigo users.
The use of digital shrink sleeves is expected to increase as it eliminates the problems of printing on irregularly shaped containers and widely diverse substrates. The unique technology also allows packaging designers to create attention-grabbing graphics on their products that couldn’t be achieved with another production method. The finished piece exhibits the sought-after ‘no label’ look trending in modern package design. Shrink sleeves can increasingly be found on food containers, household chemicals, pharmaceuticals, health/beauty products, or even as a tamper-evident security feature.
One major consumer of shrink sleeve labels is the beverage industry, and this ultra-competitive business segment is possibly the most demanding of print quality and technology. With fierce competition between brands, strict adherence to corporate identity, trademark brand colors and the highest possible print quality are all important factors to stand out from rivals. The HP Indigo is perfect for producing the highest-quality graphics digital shrink sleeves to garter the most impact on store shelves. The power of digital print’s variable data technology is also desirable for regional branding and sweepstakes promotions, tools that many beverage companies currently utilize to market their brands.
Masterpiece Graphix supplies several types of shrink film for the HP Indigo, including high/low shrink PVC & PETG, roll-on, shrink-on, and other variations. Masterpiece Premium 50 micron PETG shrink film (R1397) is the newest MGX spec added to our HP Indigo shrink film options. The digital-ready film allows you to seam without a pattern coating on the primer. The material is scuff-resistant and primed for digital printing on the outside of the film surface. Masterpiece Premium 50 micron PETG Shrink Film is currently pending HP Indigo certification, and several Masterpiece Graphix customers are already achieving exceptional print results when utilizing this material on their Indigo.
If you are interested in getting in on this hot new market for HP Indigo label & packaging converters, MGX can provide substrate guidance for your unique application and business model. For shrink film seaming and finishing equipment, be sure to review Karlville and ABG’s lines for digital shrink sleeve production. For more information on Masterpiece Premium 50 micron PETG Shrink Film, as well as other shrink sleeve substrate options, please check out the shrink film specs listed on our website. We also offer other options including custom constructions for your project. For more information and substrate guidance for your unique shrink sleeve application, please directly contact your MGX sales rep or email our sales team.